Using data from the 2008 NAES – the largest survey conducted during the presidential election by the academy – the book, The Obama Victory: How Media, Money, and Message Shaped the 2008 Election, provides an in-depth analysis of how Obama won the presidency.
“This book could transform the way we understand presidential campaigns,” wrote Thomas B. Edsall. “Kate Kenski, Bruce W. Hardy, and Kathleen Hall Jamieson give us a fascinating window into accelerating technological advances driving—and driven by—consultants and operatives over the past decade. Every assertion is backed up with an extraordinary array of statistics, facts, and figures. The authors bring forward both a huge database complete with precise information on the cost and timing of all paid media, and a meticulous study of the content of news coverage, particularly the debates. The data are presented with a political acuity that should stand as a model for all future studies.”
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