Getting children to cut back on sugar-sweetened beverages like soda and energy drinks has been the goal of anti-obesity public service advertisements. A new study evaluates the effectiveness of persuasive techniques -- humor, fear and nurturance -- used in those PSAs.
Health and Risk Communication
Stronger Working Memory and Reduced Sexual Risk-Taking in Adolescents
Adolescents who have difficulty with impulse control may be more prone to risky sexual behavior, with consequences such as sexually transmitted diseases and unintended pregnancies. A study finds that individual differences in working memory can predict early sexual activity during adolescence.
Fear-Based Ads Help to Convince Teens to Cut Back on Sugary Drinks
A new study of public service advertisements (PSAs) to address obesity finds that appealing to fear – and the health consequences of too much sugar, such as diabetes and heart disease – had the greatest effect on teens’ intention to cut back on sugary beverages like soda and energy drinks.
Parents Need to Know That Sports and Energy Drinks Are Not Healthy for Kids
Although many public service announcements (PSAs) about sugar-sweetened beverages emphasize that the drinks are high in sugar and calories, most parents already know that, so PSAs that take this approach to curtailing consumption of sugar-sweetened beverages are likely to be ineffective, a study of Philadelphia parents has found.
Gun Violence Is Not Declining, Despite Drop in Homicide Rates
In a new paper published in Human Communication Research, researchers at the Annenberg Public Policy Center and the Ohio State University show that gun injury rates are a more sensitive indicator of the trend in gun violence than gun homicide rates.