A new study suggests that using emotionally evocative images on cigarette warning labels such as rotting teeth and a diseased lung is important in making the labels more memorable and effective in conveying the risks of smoking. The study addresses a key point raised in 2012 by the U.S. courts, which ruled that the pictorial labels were unconstitutional in part because they "did not convey any information at all."
![Cigarette Warning Label](https://cdn.annenbergpublicpolicycenter.org/wp-content/uploads/2018/03/140204-cigarettelabel-360x144.jpg)