Martin Fishbein, the Harry C. Coles, Jr. Distinguished Professor of Communication at the Annenberg School for Communication and founding director of the Health Communication division of the Annenberg Public Policy Center, died in London of a heart attack, Friday, November 27.
The founder of the theory of reasoned action, Fishbein worked at the Centers for Disease Control and the University of Illinois before accepting the first chaired appointment in APPC more than a decade ago.
A celebration of his life will be held on February 18 at the Annenberg School for Communication. Please contact Debra Williams, dwilliams@asc.upenn.edu, for more information.
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