Joelle Sano Gilmore, Ph.D., a postdoctoral fellow at APPC’s Annenberg Center for Advanced Study in Communication, presented research findings at the annual meeting of the Eastern Sociological Society in Philadelphia, PA on February 25, 2011. Dr. Gilmore discussed similarities between corporate underwriting spots during children’s programming on PBS and advertisements during children’s programming on commercial networks, including the use of child-friendly production techniques and the prevalence of spots by quick service restaurant chains. The presentation was titled “This program is brought to you by the letter O, as in obesity: Food and beverage companies in underwriting of PBS’ children’s programming.”
