The Robert Wood Johnson Foundation has awarded APPC $200,000 to begin work on a multi-phase project that seeks to advance knowledge about effective uses of health communication and disseminates its findings through a dynamic website. APPC scholars will begin by producing a series of reports that assess the strengths and limitations of the major theories

A controlled experimental study of over 5300 smokers conducted by the University of Pennsylvania’s Annenberg Public Policy Center (APPC) posted to the FDA comment website (http://www.regulations.gov/#!submitComment;D=FDA-2010-N-0568-0006) today shows that multiple versions of the proposed warnings produce desired effects by increasing negative feelings respondents experience about smoking a next cigarette. “By failing to study the labels’

Results released today from the National Annenberg Survey of Youth reveal that 1 out of 7 or 14% of adolescents and young adults have experienced being a victim of cyberbullying (see Table 1 below). Those who experience cyberbullying report higher rates of thinking seriously about suicide in the past year (see Table 2 below). The

Phyllis Kaniss, Ph.D., executive director of the American Academy of Political and Social Science, a longtime teaching faculty member at the Annenberg School for Communication, died Friday, December 17, after a long battle with cancer. She was 59-years-old.   Dr. Kaniss is the author of Making Local News (University of Chicago Press, 1991) and The

Recent coverage of Bernard Madoff’s son’s suicide violates evidence-driven media guidelines jointly developed by the CDC, NIMH, the Surgeon General, SAMHSA, two suicide prevention foundations and the Annenberg Public Policy Center of the University of Pennsylvania. Specifically, research suggests that explicit description of a method increases the likelihood that vulnerable individuals will kill themselves using

The entire 2008 National Annenberg Election Survey (NAES) telephone and online components are now available to scholars on this website. Adults in the United States were interviewed by telephone and online about their beliefs, attitudes, intentions, and behavior relevant to the 2008 presidential campaigns.

On December 6, APPC sponsored a focus group of 12 local voters moderated by veteran pollster Peter Hart and held at the Policy Center on the University of Pennsylvania campus. During the session the group – which consisted of 10 Philadelphia-area residents who voted for Obama in 2008 but for a Republican candidate in the

The annual analysis by the Annenberg Public Policy Center (APPC) of news reporting during the previous winter holiday period reveals that newspapers continued to perpetuate the myth that suicides rise during the holidays. The proportion of stories that supported the myth during the 2009-2010 holidays remained at approximately the same level as during the previous

Children, Adolescents, and the Media (Second Edition, 2008, Sage), co-authored by APPC’s Amy B. Jordan, Ph.D., with Victor C. Strasburger, M.D., University of New Mexico School of Medicine, and Barbara J. Wilson, Ph.D., Department of Communication, University of Illinois at Urbana-Champaign, was reviewed in the Journal of Children and Media (Vol. 4, No. 4, 2010). Reviewer John

Annenberg School for Communication alumna Shawnika J. Hull, Ph.D., and Annenberg Public Policy Center scholars Michael Hennessy, Ph.D., Amy Bleakley, Ph.D., Martin Fishbein, Ph.D., and Amy Jordan, Ph.D., published a paper, “Identifying the Causal Pathways from Religiosity to Delayed Adolescent Sexual Behavior” in The Journal of Sex Research (October 2010). The authors used data from the Annenberg Sex and Media study,