Martin Fishbein, the Harry C. Coles, Jr. Distinguished Professor of Communication at the Annenberg School for Communication and founding director of the Health Communication division of the Annenberg Public Policy Center, died in London of a heart attack, Friday, November 27. The founder of the theory of reasoned action, Fishbein worked at the Centers for

Michael Hennessy, Ph.D., research analysis manager at the Annenberg Public Policy Center, was lead author of a paper, “Estimating the Longitudinal Association Between Adolescent Sexual Behavior and Exposure to Sexual Media Content,” published in the Journal of Sex Research. Co-authors were APPC’s Dr. Amy Bleakley, Professor Martin Fishbein (principal investigator of the study), and Dr.

The Annenberg Public Policy Center’s new home on 36th Street adjacent to the Annenberg School for Communication was officially opened at a November 4 ceremony featuring Center Director Kathleen Hall Jamieson, Annenberg School Dean Michael X. Delli Carpini and University President Amy Gutmann. President Gutmann unveiled portraits of the Center’s founders, Ambassadors Walter and Leonore

Photographer Richard Mosse, a 2008 Leonore Annenberg Performing and Visual Arts Fellowship recipient who has traveled the globe to pursue his craft, is featured in the current issue of Time magazine. Mosse’s 16-page photo essay is part of a feature on the tunnel economy in the Gaza Strip.

In a study just released in the American Journal of Public Health, researchers at the Annenberg Public Policy Center’s Adolescent Communication Institute (ACI) and five other universities along with a Philadelphia media development firm report that a mass media program directed to African American youth ages 14 to 18 reduced sexual risk behavior, especially among

The National Institute of Mental Health’s Division on AIDS has awarded a supplement to an ongoing research trial coordinated by APPC’s Adolescent Communication Institute (ACI). The funds, part of the American Recovery and Reinvestment Act of 2009, will help to fund follow-up assessments of a trial testing the efficacy of preventive mass media messages delivered

Annenberg Public Policy Center researchers Amy Bleakley and Michael Hennessy served as co-authors of a study directed by Annenberg School for Communication Professor Joseph Turow suggesting that the majority of Americans (66 percent) are opposed to advertising tailored to their interests, despite marketers’ claims to the contrary. A collaborative effort of the Berkeley Center for Law

In their new volume, Predicting and Changing Behavior: The Reasoned Action Approach, Martin Fishbein and Icek Ajzen describe and update the reasoned action approach, the groundbreaking theoretical construct for understanding human behavior that has provided the basis for more than 1,000 journal articles in the three decades since they introduced it. The authors consider the

The Federal Communications Commission (FCC) recently issued the report: “Implementation of the Child Safe Viewing Act; Examination of Parental Control Technologies for Video or Audio Programming” (August 31, 2009). The report to Congress frequently cites the Annenberg Public Policy Center’s early assessment of the efficacy of the V-Chip television blocking technology.   Lead author Amy

New Media and Suicide Prevention On August 25-26, the Annenberg Public Policy Center hosted its first conference in its new home on the Penn Campus. The event convened national media and mental health experts to discuss Reporting on Suicide: Recommendations for the Media (2001), consensus recommendations developed by APPC’s Adolescent Communication Institute (ACI) in partnership