The National Institute of Mental Health’s Division on AIDS has awarded a supplement to an ongoing research trial coordinated by APPC’s Adolescent Communication Institute (ACI). The funds, part of the American Recovery and Reinvestment Act of 2009, will help to fund follow-up assessments of a trial testing the efficacy of preventive mass media messages delivered
Karen Riley
Director of Events and Facilities, APPC
APPC Contributes to Consumer Privacy Study Contradicting Claims That Americans Want Tailored Advertising
Annenberg Public Policy Center researchers Amy Bleakley and Michael Hennessy served as co-authors of a study directed by Annenberg School for Communication Professor Joseph Turow suggesting that the majority of Americans (66 percent) are opposed to advertising tailored to their interests, despite marketers’ claims to the contrary. A collaborative effort of the Berkeley Center for Law
APPC’s Martin Fishbein publishes new volume on theory of reasoned action
In their new volume, Predicting and Changing Behavior: The Reasoned Action Approach, Martin Fishbein and Icek Ajzen describe and update the reasoned action approach, the groundbreaking theoretical construct for understanding human behavior that has provided the basis for more than 1,000 journal articles in the three decades since they introduced it. The authors consider the
APPC Research Cited in FCC Report
The Federal Communications Commission (FCC) recently issued the report: “Implementation of the Child Safe Viewing Act; Examination of Parental Control Technologies for Video or Audio Programming” (August 31, 2009). The report to Congress frequently cites the Annenberg Public Policy Center’s early assessment of the efficacy of the V-Chip television blocking technology. Lead author Amy
APPC Hosts First Conference in Its New Building
New Media and Suicide Prevention On August 25-26, the Annenberg Public Policy Center hosted its first conference in its new home on the Penn Campus. The event convened national media and mental health experts to discuss Reporting on Suicide: Recommendations for the Media (2001), consensus recommendations developed by APPC’s Adolescent Communication Institute (ACI) in partnership
Houston student wins full college scholarship; one of five in nation chosen for honors
Juan Hernandez, a student at the John H. Reagan High School in Houston, Texas, is one of five students in the nation who will receive full college scholarships from the Leonore Annenberg College Scholarship Fund. The value of the scholarship will depend on the cost of the student’s college. Other students chosen to receive
Vermont student wins full college scholarship; one of five in nation chosen for honors
Lydia Ducharme, a student at the Hazen Union High School in Hardwick, Vermont, is one of five students in the nation who will receive full college scholarships from the Leonore Annenberg College Scholarship Fund. The value of the scholarship will depend on the cost of the student’s college. Other students chosen to receive the
Bronx student wins full college scholarship; one of five in nation chosen for honors
Camila Diaz, a senior this fall at the Bronx Center for Science and Mathematics, is one of five students in the nation who will receive full college scholarships from the Leonore Annenberg College Scholarship Fund. The value of the scholarship will depend on the cost of the student’s college. Other students chosen to receive
Philadelphia student wins full college scholarship; one of five in nation chosen
Asdy Wan, a senior this fall at the Julia R. Masterman School in Philadelphia, is one of five students in the nation who will receive full college scholarships from the Leonore Annenberg College Scholarship Fund. The value of the scholarship will depend on the cost of the student’s college. Other students chosen to receive
Boston student wins full college scholarship; one of five in nation chosen for honors
Faith Zeng, a senior this fall at the Boston Latin School, is one of five students in the nation who will receive full college scholarships from the Leonore Annenberg College Scholarship Fund. The value of the scholarship will depend on the cost of the student’s college. Other students chosen to receive the awards live