National Annenberg Election Survey

The National Annenberg Election Survey (NAES) examined a wide range of political attitudes about candidates, issues and the traits Americans want in a president during the presidential election years 2000, 2004, and 2008. It had a particular emphasis on the effects of media exposure through campaign commercials and news from radio, television and newspapers. Additionally, the National Annenberg Election Survey measured the effects of other kinds of political communication, from conversations at home and on the job to various efforts by campaigns to influence potential voters.

NAES data is available to scholars upon request. To request access to the data, click here.

Adam Clymer, Kathleen Hall Jamieson, and Ann Clymer (left to right) at the October 2000 Chancellor Award luncheon.

Adam Clymer, 81, Former Political Director of National Annenberg Election Survey

National Annenberg Election Survey September 11, 2018

The Annenberg Public Policy Center community mourns the passing of Washington journalist Adam Clymer, former political director of the National Annenberg Election Survey.

Percentage of Independent voters grew significantly, study shows

National Annenberg Election Survey February 19, 2014

The proportion of U.S. adults identifying themselves as Independent has grown significantly over the last four presidential elections, rivaling both major parties, according to a national study by the Annenberg Public Policy Center that is being published in Presidential Studies Quarterly.

‘Redskins’ question in 2004 Annenberg study cited anew in controversy

National Annenberg Election Survey October 10, 2013

A 2004 National Annenberg Election Survey question on whether the name of the Washington Redskins is offensive to Native Americans is in the news amid renewed national debate over whether the pro football team should change its name.

2008 National Annenberg Election Survey Telephone and Online Data Sets

National Annenberg Election Survey December 08, 2010

The entire 2008 National Annenberg Election Survey (NAES) telephone and online components are now available to scholars on this website. Adults in the United States were interviewed by telephone and online about their beliefs, attitudes, intentions, and behavior relevant to the 2008 presidential campaigns.

Ken Winneg and Kathleen Hall Jamieson published in Presidential Studies Quarterly

National Annenberg Election Survey April 30, 2010

Ken Winneg, Ph.D., managing director of the National Annenberg Election Survey (NAES), and Annenberg Public Policy Director Kathleen Hall Jamieson, Ph.D., published an article, “Party Identification in the 2008 Presidential Election,” in Presidential Studies Quarterly (June 2010; published online April 2010) using data from the 2008 NAES telephone rolling cross-sectional survey and Internet Panel. Article abstract: In the

APPC’s Ken Winneg co-authors paper published in the American Journal of Political Science

National Annenberg Election Survey April 12, 2010

Ken Winneg, Managing Director of the National Annenberg Election Survey, co-authored a paper, “The World Wide Web and the U.S. Political News Market,” published in the American Journal of Political Science (April 2010), with lead author Norman H. Nie, Stanford University; Darwin W. Miller, III, RAND Corporation; Saar Golde, Stanford University; and Daniel M. Butler,

American public still has much to learn about presidential candidates’ issue positions as campaign end draws near, Annenberg Survey shows

National Annenberg Election Survey October 29, 2008

Many Americans are unable to identify where the major party candidates stand on various issues ranging from abortion to free trade to closing the base at which alleged enemy fighters are held at Guantanamo Bay, according to recent data collected by the University of Pennsylvania’s National Annenberg Election Survey (NAES). Only 30 percent of adults

Over one in nine citizens have already voted, Annenberg Survey shows

National Annenberg Election Survey October 29, 2008

Over one out of every nine citizens report that they have already cast their ballots in the 2008 general election, the University of Pennsylvania’s National Annenberg Election Survey shows. Of citizens who have not yet voted, 22 percent report that they plan to cast their ballots before Election Day. “Early voting was at a national all-time

American public has much to learn about presidential candidates’ issue positions, National Annenberg Election Survey shows

National Annenberg Election Survey September 26, 2008

Many Americans are unable to identify where the major party candidates’ stand on various issues ranging from health care to abortion to free trade, according to recent data collected by the University of Pennsylvania’s National Annenberg Election Survey. Only a little over a quarter (28 percent) of adults were able to identify Senator John McCain

Support for the presidential ticket and identification with party predicted convention speech viewing

National Annenberg Election Survey September 12, 2008

The Democratic and Republican Convention’s speech audiences tended to be made up of supporters. Nearly two-thirds of those who saw or heard all of Senator Clinton’s speech and about three-fourths of those who saw or heard all of Senator Obama’s speech said they backed the Democratic nominee. Similarly, about six in ten of those who saw