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Internet Ranks Highest for Promoting Political Awareness and Civic Involvement Among Young People

The Internet is the best information source for promoting political awareness and civic engagement among youths aged 14-22, according to findings reported in the June issue of Communication Research. Conversely, a heavy diet of television viewing lowered political awareness. Newspaper consumption among youths heightened political knowledge, but did little to motivate the readers to become

Open to Exploitation: American Shoppers Online and Offline

Sixty-four percent of American adults do not know that it is legal for online stores to charge different people different prices at the same time of day for the same product. This groundbreaking new study explores this and many other shopping rules that all Americans need to know in order to protect themselves from online

2004: The Post-Election Debriefing

Not long after the 2004 presidential election, the Annenberg Public Policy Center gathered Democratic and Republic strategists for a debriefing and questions from scholars and the media. Day One (December 3) featured presentations by the two presidential campaigns. Matthew Dowd, Mark McKinnon, Alex Castellanos, Elizabeth Cheney, Tucker Eskew and Nicolle Devenish represented the Bush-Cheney campaign.

The Impact of Events on Bush Approval: A Time-Series Analysis Using 2004 National Annenberg Election Survey Data

Political scientists generally reject the idea that discrete events like tactical campaign strategies or widely-covered media events exert any meaningful influence upon mass public opinion. In teasing out the forces that affect presidential approval, social scientists have traditionally looked to factors like demographic characteristics and economic indicators for explanations of change. Communication scholars, on the

The Internet as a Source of Campaign Information: An Analysis of its use in the 2004 Democratic Presidential Primary Campaign

The Internet has become an established tool for campaign learning and information. In the 2004 presidential campaign, each candidate has employed his/her own Web Site and most had accompanying Weblogs to compete with other online and off-line sources of campaign information. Using data from the 2004 National Annenberg Election Survey (NAES04), this research seeks to

Reporting on Terrorism: Recommendations for the Media

In July of 2002, with funding from The Robert Wood Johnson Foundation, The Annenberg Public Policy Center partnered with the National Association of Newspaper Editors and the Radio and Television News Directors Foundation to conduct a day-long closed-door discussion with editors and producers of national and local print, broadcast, and news about the complexities of

Legislative Issue Advertising in the 107th Congress

New Annenberg Research Tracks over $105 Million in Inside-the-Beltway Print and TV Issue Ads During the 107th Congress. The Side With Greater Spending Was More Likely To Prevail The report, Legislative Issue Advertising in the 107th Congress, found that of the 12 straightforward legislative issues examined, all but two had greater spending on the prevailing

On @ir Online

Covering Politics On-Air and Online stems from research that the Annenberg Public Policy Center conducted in partnership with the Radio and Television News Directors Foundation (RTNDF) and 10 local television stations in separate markets during the 2002 election season. The project was designed to explore how local broadcast news stations can best use the Internet