Research Findings

The current issue of the Journal of Consumer Affairs features an article summarizing findings from a national survey led by Annenberg School for Communication Professor Joseph Turow, Ph.D., and funded by the Annenberg Public Policy Center, to examine online consumers’ understanding of privacy rules and regulations. The survey data, originally gathered in 2005, was recently

Young adults 18 to 29 years of age are more likely to describe themselves as liberal in comparison to other age groups, according to recent data collected by the Annenberg Public Policy Center’s National Annenberg Election Survey. Thirty-four percent of 18- to 29-year-olds called themselves “liberal” or “very liberal,” while only 27 percent of 30-

After two months of controversies surrounding statements made by Democratic candidates Illinois Sen. Barack Obama and New York Sen. Hillary Clinton, Sen. Clinton maintains an edge among Democrats on the character traits of experience, strong leadership, patriotism and judgment. Democrats see Sen. Obama as stronger on the traits “trustworthy” and “saying what he/she believes.” Democrats

An article examining the effectiveness of Food and Drug Administration proposed condom package labeling, co-authored by Amy Bleakley, a research scientist in the Health Communication Group of the Annenberg Public Policy Center, has been published in the journal AIDS and Behavior. Bleakley, and co-authors Martin Fishbein, director of APPC’s Health Communication Group, and David Holtgrave

Despite the popularity of the Internet during this campaign season, television remains the top source among all age groups for obtaining information about the 2008 presidential campaign, according to data released today by the National Annenberg Election Survey of the University of Pennsylvania.   Most adults (89%) say they get information about the presidential race

Americans are following the 2008 presidential campaign more closely than they did in 2004, according to data released today by the National Annenberg Election Survey of the University of Pennsylvania. The level of interest in the campaign has remained high throughout the campaign season among all ideological segments of the population, Democrats, Republicans, and independents

In the race for the Democratic presidential nomination, the gender, age, race and ethnicity of the voter play significant roles in whom Democrats and independents identify as the Democratic candidate who would make the best commander in chief of the military, according to data released today by the National Annenberg Election Survey.   The study

With a few notable exceptions, the endorsement of presidential primary candidates by notable groups and individuals carries little weight with the public, according to data released today by the National Annenberg Election Survey (NAES).   In the survey, we asked people if they knew who certain people and organizations had endorsed for either the Republican

Two-thirds of adults in the U.S. heard or read about the New York Times February 21 story alluding to a potentially inappropriate relationship between Republican presidential hopeful Senator John McCain and a female lobbyist during his presidential bid in 2000, according to recent data collected by the University of Pennsylvania’s National Annenberg Election Survey. Of

Public knowledge of the issues in the 2008 presidential election is increasing as the campaign proceeds, according to data released today by the National Annenberg Election Survey (NAES).   Although more than half of the American public still cannot answer basic questions about the presidential candidates’ records and their stands on issues, knowledge levels have