For Researchers

Annenberg Public Policy Center researchers Amy Bleakley and Michael Hennessy served as co-authors of a study directed by Annenberg School for Communication Professor Joseph Turow suggesting that the majority of Americans (66 percent) are opposed to advertising tailored to their interests, despite marketers’ claims to the contrary. A collaborative effort of the Berkeley Center for Law

In their new volume, Predicting and Changing Behavior: The Reasoned Action Approach, Martin Fishbein and Icek Ajzen describe and update the reasoned action approach, the groundbreaking theoretical construct for understanding human behavior that has provided the basis for more than 1,000 journal articles in the three decades since they introduced it. The authors consider the

The Federal Communications Commission (FCC) recently issued the report: “Implementation of the Child Safe Viewing Act; Examination of Parental Control Technologies for Video or Audio Programming” (August 31, 2009). The report to Congress frequently cites the Annenberg Public Policy Center’s early assessment of the efficacy of the V-Chip television blocking technology.   Lead author Amy

New Media and Suicide Prevention On August 25-26, the Annenberg Public Policy Center hosted its first conference in its new home on the Penn Campus. The event convened national media and mental health experts to discuss Reporting on Suicide: Recommendations for the Media (2001), consensus recommendations developed by APPC’s Adolescent Communication Institute (ACI) in partnership

One of the more persistent myths about the end-of-year holidays is that suicides rise during this period. According to a recently completed analysis of news reporting during last year’s holiday period, there was renewed repetition of this myth in newspaper reporting. Despite the sizeable drop that occurred during the preceding holiday period in 2006, newspapers

After last year’s precipitous decline, card playing for money on the Internet has remained at the same low level among both high school and college-age males, according to the latest National Annenberg Survey of Youth. Card playing for money at least once a month on the Internet among male youth remained at the same level

Many Americans are unable to identify where the major party candidates stand on various issues ranging from abortion to free trade to closing the base at which alleged enemy fighters are held at Guantanamo Bay, according to recent data collected by the University of Pennsylvania’s National Annenberg Election Survey (NAES). Only 30 percent of adults

Over one out of every nine citizens report that they have already cast their ballots in the 2008 general election, the University of Pennsylvania’s National Annenberg Election Survey shows. Of citizens who have not yet voted, 22 percent report that they plan to cast their ballots before Election Day. “Early voting was at a national all-time

On Monday night at 8:00 pm and 11:00 pm EST, C-SPAN will air a voter focus group moderated by pollster Peter Hart and hosted by the Annenberg Public Policy Center. At the event, held on Sunday in Lake County, OH, a group of 12 persuadable voters discussed the candidates, the campaign and the issues facing the nation.

Many Americans are unable to identify where the major party candidates’ stand on various issues ranging from health care to abortion to free trade, according to recent data collected by the University of Pennsylvania’s National Annenberg Election Survey. Only a little over a quarter (28 percent) of adults were able to identify Senator John McCain