A new study of cigarette warning labels finds that “emotional” images proposed by the government to complement text warnings are more believable and provide greater motivation to quit smoking than equally emotional but irrelevant images or text warnings alone.
![Cigarette butts in an ashtray.](https://cdn.annenbergpublicpolicycenter.org/wp-content/uploads/2017/01/cigarette5_slider-360x144.png)