A new study of public service advertisements (PSAs) to address obesity finds that appealing to fear – and the health consequences of too much sugar, such as diabetes and heart disease – had the greatest effect on teens’ intention to cut back on sugary beverages like soda and energy drinks.
The Rendell Center for Civics and Civic Engagement celebrated its relocation to the Annenberg Public Policy Center on May 4, in events that showcased their joint interest in civic education and judicial independence. The Rendell Center also sponsored a youth mayoral forum where 4th and 5th graders could question Philadelphia's mayoral candidates.
Annenberg Public Policy Center director Kathleen Hall Jamieson delivered the David Lecture on "Communicating the Value and Values of Science" before the National Academy of Sciences, looking at successes and failure in science communication in areas such as climate change, vaccines and GMOs.
It’s known that Republican voters usually vote for Republican candidates, and Democrats vote for Democrats. Likewise, people who identify with the Tea Party often vote for Tea Party-backed candidates. But why do they vote that way? What is the psychological basis of their political preferences?
Excessive television viewing has been linked to childhood obesity, behavioral and attention issues, reading problems and poor educational achievement. A study suggests that one promising approach for parents to curb kids' excess viewing is to focus on curtailing TV time right before bed.
Five emerging artists have been named 2015 fellows by the Leonore Annenberg Fellowship Fund for the Performing and Visual Arts, which awards $50,000 a year for up to two years to artists who have demonstrated great talent and are on the cusp of a professional breakthrough.
Although many public service announcements (PSAs) about sugar-sweetened beverages emphasize that the drinks are high in sugar and calories, most parents already know that, so PSAs that take this approach to curtailing consumption of sugar-sweetened beverages are likely to be ineffective, a study of Philadelphia parents has found.
In a new paper published in Human Communication Research, researchers at the Annenberg Public Policy Center and the Ohio State University show that gun injury rates are a more sensitive indicator of the trend in gun violence than gun homicide rates.
A new study suggests that using emotionally evocative images on cigarette warning labels such as rotting teeth and a diseased lung is important in making the labels more memorable and effective in conveying the risks of smoking. The study addresses a key point raised in 2012 by the U.S. courts, which ruled that the pictorial labels were unconstitutional in part because they "did not convey any information at all."
What would the 1864 presidential campaign have looked like if Abe Lincoln and Gen. George B. McClellan had used today’s deceptive campaign techniques and video attack ads? Lincoln was reelected 150 years ago on Nov. 8, and his campaign against McClellan has been reimagined by the political literacy website FlackCheck.org through a video timeline of ads that use humor, parody, and contemporary deceptive approaches.